Moving on...

Well its been a heck of a week. Last Friday I finally graduated from college with my bachelor's degree in photography. It had been a long time coming and I was glad to finally get it over with. As luck would have it, I ended up winning the best of show award along with the dean's merit commendation. It was both a wonderful honor to receive and a humbling experience.
Since then my life has been a nonstop train ride of incoming work oddly enough. Running down the itinerary of this past week, I did two food shoots for publication, 2 editorial locations for a city night guide, a group portrait of a party promotions company, a test shoot for a local clothing company, an assisting job with an architectural photographer, and an editorial fashion shoot for a wonderful local clothing designer. I guess my point with all of this info is that you as a photographer need to constantly be on the look out for that next opportunity. Probably 80% of the above mentioned jobs were booked well before this week, knowing that I would have a lot of free time post graduation. It's important to keep yourself motivated and moving on to that next step in your career!

Band Photography

I thought I would throw up a new video of a recent shoot I did with the band Hyperion. They were a bunch of great guys and we got some great images!
See you next week!

Self promotion commotion

We've all agonized over it. How do you as a photographer promote yourself to the world. If your like me, I'm sure you have spent many a sleepless night wondering if your approach is working. Should I change my postcard? Too simple? Not simple enough? Should I even be sending out postcards? What about business cards? Is the design effective? Is it sending the message I want it to send? All of these questions are enough to make you want to pull your hair out (and if your in my situation, there isn't that much hair to spare!) Having run this gauntlet recently I have a few thoughts on the subject that I hope you find enlightening:

1. You are a photographer, not a designer- I know, I know, you may think your day-glo blue business card with the swirly-Q font looks cool, but trust me it doesn't. I remember asking the opinion of my graphic designer what she thought of my latest design for my business card (this was before I asked her to come up with a design for me). She gave me a sympathetic look and said "why don't you just stick to photography"... Truer words could not have been spoken. Graphic designers have a plethora of knowledge when it comes to appropriate font choice, layout, color selection, etc. USE IT!!! If you can't afford a graphic designer; beg, borrow, and steal to get the services of one. I had to sell a kidney (just kidding :)

2. Be as innovative as possible- I once heard a story about an advertising company that was changing their name. They needed an innovative way to get the word out, so instead of traditional snail mail they used carrier pigeons! They attached a tiny invitation and RSVP to the pigeon's leg inviting the recipient to a renaming party. They sent out 60 pigeons over 3 days and had a 100% success rate! It's true, you can read about it here.
My point is that if you want to get someones attention, you generally have to beat them over the head with something extremely unique. I've seen some truly unique pieces, from plant beans that spell out the word "create" when fully grown to miniature portfolios that fit inside a pocketbook. The key is to find something that fits your personality. I like to use minicards. There cute, tiny, and unorthodox; just like me!

3. Make your promotion system unified- What I mean by this is you want all of your promotional material to be consistent. If you have a postcard with one font choice and a business card with another, your clientele is going to get pretty confused pretty quickly. It's good to think in terms of searing your branding into a client's brain. You want them to remember you beyond just your photography. A strong promotional system will do just that.

That's about it for now, just remember that a strong self promo is one more way to get your foot in the door.

What do you do when your in a rut?

Lately I've been getting frustrated shooting the same things day in and day out. Its not that I'm complaining, a bad day photographing is better than a good day doing anything else, its just that sometimes I run into a creative rut. My way to combat this is to photograph something totally out of my realm. Take this past week for instance, I photographed three separate genres of photography over the period of three days. The first was something more along the lines of my style with a very thought out and deliberate lighting setup. The second was much more of a high fashion feel, something that I don't normally do, and the third was straight up rock and roll, in your face band photography, which I've only ever done once before. All three shoots required a different way of looking at things. The first was more about the style and color, the second about the look and emotion, and the third about the persona. It was a great exercise in thinking outside of the box and it opened up my mind to the potential of new ideas. My point is that when you feel yourself slipping creatively, open yourself up to the possibility of stepping outside of your comfort zone. More often than not, you will surprise yourself at how rewarding these types of experiences can be and it allows you to take a step back and really evaluate how you photograph. I knew by the end of the week I was a better photographer because of it.

See you next week!

From Start to Finish- Part 4

Alright, now on to the part that I think everyone has been waiting for...wait for it....wait for it....THE JOYS OF PHOTOSHOP!!! (echo reverberates throughout the land.) Anyways, the best way to approach something like this is to come up with some sort of gameplan as to how you're going to do it! my gameplan was to outline all the necessary components using the pen tool, punch them out from the backgrounds, and then composite them onto the background plate which was also shot separately. The pen tool is essential for something like this because it allows you to be super precise and it allows you to go back to it later on if you need to change the shape. The key to make a seemless selection with it is to utilize both the feather and smooth selection commands under the select menu. For this particular project, i generally used a feather of 1 pixel and a smooth of 2 pixels, this gave me a nice feathered edge to all of the components which made them look more natural. Once this was accomplished, there was general perspective changes that needed to be done in order to blend everything with each other. It was anything drastic as I followed the perspectives of each object pretty closely when I photographed them, but it was something that needed to be done to augment the feel of the photo. I like to use the perspective function for this (edit, transform, perspective) just because its simple to use. From here it was just a matter of getting everything where I needed it. One of the problems I was running into was that the components didn't look anchored in anyway to the background. To solve this I needed to do a shadow layer which would make things look like they had weight. There's a couple ways of doing this, you could do a dodge/burn layer and just burn in some shadows where necessary, you could do a curves adjustment layer with a mask to punch out any unnecessary areas. They way I did it was just to make an empty layer and paint in the shadows with a low opacity brush set to black. This really did the trick and made the components look like they weren't floating in the picture. Now, to get that animated look in my images is a little tougher. There are a million ways of doing this as well, of which I don't have the space to go over here. The way that I do it mostly is with several high pass filter layers, set at varying radiuses, followed by an unsharp mask layer with a high radius count, and finally a 50% gray layer set to the overlay blending mode. With this layer I paint in highlights and shadows with a low opacity black/white brush. The trick to all of this lies soley with the original lighting setup. If you don't follow the natural behavior of the lighting, your shadows won't make sense and your highlights will look strange. That's really all there is to it, it's been a great project (even my wife, the "Lois Lane" in the picture, had a good time helping me with this one.) and I'm looking forward to the next one!
See you next week!

From Start to Finish- Part 3

When last we met our hero shot had progressed to the point where principle photography was about to begin. This would include the green screen shots of myself and some of the extra goodies like the suitcoat and glasses. I wanted to keep it simple but at the same time keep the lighting in line with what I did for the phone booth. I decided to do a reflective umbrella on camera left for the main illumination and a grid spot to pick up highlights on the shirt and the side of my face. To round it out, I added a third light to make sure the background was nice and shadow free. This was my first attempt at using a green screen and I must say I was pleasantly suprised at how well it worked. The whole point of using the chromakey background was to make it easier later on when I went to isolate the subjects from the background. The only problem I ran into was having a bit of the green walls reflect in my wig, which I solved by moving myself further from the background. After that it was just a simple matter of taking the shot, reviewing it in the camera to see if it was going to match the angle and lighting, rinse and repeat. The same could be said for the suitcoat, glasses, and newspaper, just a simple matter of matching angles and lighting again.
Next week: the joys of photoshop!

From Start to Finish- Part 2

Ok, so last week I left off with the sketch. This week I'm going to go over some of the pre production work that went into making this setup. First of all I needed to find a suitable phone booth. In this modern day of cell phones, this was a pretty tall order to come by. I happened to stumble across one a couple of months back when I was walking through a local park. The phone had been ripped out ages ago but the basic form was still intact. The next step involved getting the local parks conservancy office on the phone to obtain the right permit to photograph in their park. I talked to the man in charge, told him what I was doing and when I wanted to do it, and if it was possible to shoot in their area. He said sure and he would send me a permit in the mail. After a couple days of waiting on the mail, the permit showed up and I was off to shoot this phone booth. The only problem was that the booth had mysteriously vanished since last time I saw it. After much searching of the area, I found it buried under a bunch of weeds and debris in a corner of the park. It wasn't much but it was a start. Lighting was pretty simple, a single alien bee 800 set at max power shot into a reflective umbrella off to camera left with the exposure dialed in to allow the ambient light to peak in as well. I stood on the top step of my step stool to get the angle (you should have seen the looks I was getting from people driving by, very interesting.) All in all, the whole thing lasted 20 minutes tops. The next step was to get ahold of a convincing Clark Kent ensemble. After some initial playing in the mirror with my hair (yeah, not gonna work) I decided on a vinyl superman wig I found on ebay. A white button down, colorful tie, sensible slacks, and those all so important spectacles and superman shirt rounded out the look. With all of the attire out of the way, it was time to begin experimenting with green screen!
See you next week!